Introduction
To provide funding support for individual Hong Kong enterprises to undertake projects to develop brands, upgrade and restructure their business operations and promote sales in the Mainland, so as to enhance their competitiveness and to facilitate their business development.
Funded Projects
Eligible Hong Kong enterprises can submit applications to carry out projects for branding, upgrading and/or development sales in the Mainland markets. Some examples that fall within the scope of the Mainland Programme are listed as follow:

Branding
Brand Strategy, Brand Building, Positioning and identity, Brand Equity Research, Brand Promotion, and etc.

Upgrading & Restructuring
New Product Design, Adoption of Advanced Technology, Management and Logistics System Upgrading, Manufacturing Automation, and etc.

Promoting Sales
Marketing Strategy and Research, Sales Strategic Planning, Sales Channel Establishment and Management, Advertisements, Promotion of Product(s)/Service(s) and etc.
Important Notes to Applicants
- The BUD Fund Implementer (The Implementer) has not appointed or designated any consultancy companies or organizations to provide any fee charging services in relation to the BUD fund (including but not limited to assisting the enterprises to submit applications, formulation of the Holistic Business Plans and implementation of approved projects).
- The Implementer has not recognized or endorsed the service quality and capability of any consultant/ company which had assisted the funded enterprises to formulate the business plan / implement the funded projects. Any consultancy companies or organizations claiming to be approved or designated by the Implementer for promoting or soliciting business are misleading and making misrepresentation, the applicants should report the cases to the Implementer for following up and taking appropriate actions.
- Applicants are expected to prepare the application on their own and have full knowledge of the applications. It is the responsibility of the applicant itself to complete an application form timely and truthfully, and to provide all supporting documents for the application. Inaccurate and incomplete information will affect the processing of application. Any falsehood, omission or misrepresentation of information may lead to rejection of applications or revocation of applications approved. The owner/shareholder/director of the applicant may be liable for any misrepresentation, false declarations and omissions, with possible legal consequences and sanctions.
- The applicant should assign its staff members as the project coordinator and deputy project coordinator who will act as the main contact points between the applicant and HKPC after the application is lodged and throughout the project implementation period if it is approved. In this regard, the applicant should provide valid and direct contact telephone numbers and email addresses of the project coordinator and deputy project coordinator in the application form. In order to ensure the smooth implementation and completion of the project, the project coordinator or the deputy should be able to fully represent the applicant and be conversant with the operation and business processes of the applicant. The project coordinator or the deputy should not delegate the overall project leadership responsibility to any third party. At any stage of application, project implementation and monitoring, HKPC may request to meet, interview and/or visit the project coordinator and/or the deputy in person. An application may be rejected if the project coordinator and/or the deputy cannot be directly reached by the telephone numbers provided; is/are unavailable for or refuse to attend the aforementioned meeting, interview or visit in person without reasonable explanation; and/or cannot address enquiries related to the applicant and the application satisfactorily during these sessions.