Application Process
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Types of Project
Any projects falling within the scope of the Programme (i.e. any one or more areas of (i) branding; (ii) upgrading and restructuring; and (iii) promoting sales) that assist individual Hong Kong enterprises in enhancing their competitiveness and facilitating their business development in the Mainland are eligible for applying for funding support under the Programme. There are two types of eligible projects:
Type (i) Project Applications Develop Holistic Business Plans | Type (ii) Project Applications Implementation of Specific Measures |
| Projects that involve the engagement of qualified service providers by the applicants to develop holistic business plans in the areas of branding, upgrading and restructuring and/or promoting sales for the applicants to enhance their competitiveness and facilitate their business development in the Mainland. | Projects that involve the implementation of specific measures in the areas of branding, upgrading and restructuring and/or promoting sales by the applicants themselves to enhance their competitiveness and facilitate their business development in the Mainland. |
Guides and Reference
Document Type | Description | Download |
| Guide to Application | The guide to application provides a detailed guidance to assist applicants to complete the application form. The guide record general information, application eligibility, project and funding amount, application and approval procedures, project monitoring, reimbursement of funding, and other references information. |
 (General Application) (E-commerce Easy) (Easy BUD)
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The Qualified Service Provider (Applicable to "Type (i) Project Application")
The Applicant may employ a Qualified Service Provider for preparing the holistic business plan for the application. In order to safeguard the quality of the consulting services provided to the Applicant and the effective use of the Government funding, criteria of the Qualified Service Provider employed are set out as follows:
- having registered in Hong Kong under the Business Registration Ordinance (Chapter 310), or being a statutory organisation in Hong Kong, or being a company with valid business license in the Mainland China (applicable to Mainland Programme);
- having established for at least one year, and
- having at least one principal possessing five years or more practical experience of providing consultancy services related to branding, upgrading and restructuring and/ or domestic sales for enterprises in Hong Kong or the Mainland. The principal must be actively engaged in the consultancy study throughout the whole study period, and
- having completed at least five projects in branding, upgrading and restructuring and/or domestic sales at the time of application
The Qualified Service Provider must provide proofing evidences including the enterprise background, working experience of their staff and the reference projects record to the BUD Fund Implementer.
The BUD Fund Implementer has not appointed any companies or organizations to provide any fee charging services in relation to the dedicated fund (including assisting the enterprises to submit the applications, formulation of the Holistic Business Plans and implementing the approved projects.
Reminder on Application Submission
Applicants can fill in their applications and upload all supporting documents online easily. Submission by post, by e-mail, or in person would not be accepted.
Application Submission
The programme is open for application all year round.
Application Cut-off Date
General applications and E-commerce Easy applications will be processed by batches. For the current batch, the cut-off date is 30 September 2025 (23:59 HKT). Any applications received by the Hong Kong Productivity Council after a particular cut-off date will be processed together with the next batch of applications to be received by the next cut-off date.